Today, the Council of the European Union officially adopted a new regulation. the Packaging and Packaging Waste Regulation (PPWR). This new legislation represents a significant step towards reducing packaging waste, promoting reuse, and advancing recyclable and safe packaging practices across the EU.

Main Changes

The new regulation introduces several measures that will directly impact businesses:

Recycled Material Targets:
By 2030 and 2040, packaging must include a minimum percentage of recycled content. For example, single-use plastic bottles will need to contain 65% recycled material by 2040.
Minimisation of Packaging:
Businesses are required to reduce the weight and volume of packaging and avoid unnecessary packaging.
Restriction of Harmful Substances:
Packaging in contact with food must not contain harmful substances such as PFAS above certain thresholds.
Labelling and Information Requirements:
Packaging must carry clear labels indicating material composition and recycled content to help consumers sort waste and make environmentally conscious choices.
Bans on Certain Single-Use Packaging:
Single-use plastic packaging, such as for small quantities of fruit and vegetables (<1.5 kg) or hotel toiletries, will face strict restrictions.

Reusable Packaging and Refillable Systems

Another key change is the introduction of binding reuse targets. By 2030, companies must ensure:

40% of transport and sales packaging is reusable.
Hospitality takeaway packaging includes refillable options at no additional cost.

Possible Implications for Your Organisation

One of our Environmental Compliance Specialists, Joris te Pas, explains: “These new regulations compel businesses to critically review their packaging strategies. While the challenges are significant, this transition also presents opportunities to innovate and make more environmentally friendly choices. Companies that invest in sustainable solutions now will benefit both ecologically and economically.”

Nienske Pagen (Environmental Specialist, Pincvision) anticipates that implementing the regulation will be complex, particularly regarding the new reuse targets and restrictions on harmful substances. A thorough evaluation of current packaging chains is essential to meet the new requirements. “Our recommendation is to start assessing the impact now and collaborate with suppliers to implement changes in time,” says Nienske.

Why These Changes?

Despite improved recycling rates, packaging waste in the EU continues to grow. In 2022, the EU generated an average of 186.5 kilograms of packaging waste per person, including 36 kilograms of plastic packaging. With this regulation, the EU aims to pave the way for a circular economy and climate neutrality.

Now that the legislation has been adopted, it will be published in the EU Official Journal and take effect in 18 months. Businesses have until then to prepare for the new requirements.