Italy adds new EPR rules for online marketplaces

What has changed?

Previously, EPR obligations applied only to the producer or importer. Now, e-commerce platforms are held jointly responsible for ensuring EPR compliance for products sold by third parties via their platforms.

One key innovation is the “pay on behalf” system. This allows marketplaces to collect and remit EPR data and environmental fees on behalf of sellers. The new rules cover a wide range of product streams, including:

• Packaging
• Batteries
• Electrical and Electronic Equipment (EEE)
• Textiles

This system aims to reduce the administrative burden for smaller businesses, allowing SMEs to focus on their operations while marketplaces take care of compliance.

What does this mean for B2C producers?

Marketplace operators must have signed agreements with the relevant national take-back schemes no later than 15 March 2025. If they haven't yet, unregistered sellers may be removed from the platform, and enforcement action could follow.

In addition, the National Register of Producers will be expanded. It will now include both marketplace operators and the sellers using their platforms - increasing transparency and traceability across the supply chain.

Why this matters

These changes are part of Italy’s broader push to:

• Close compliance gaps in e-commerce
• Strengthen sustainability measures
• Align with EU circular economy goals
  
  Marketplaces and sellers alike should prepare their internal systems and partnerships to meet these new legal obligations and avoid disruption.

Supporting your EPR compliance

At Pincvision, we monitor EPR developments across Europe, including the specific responsibilities for online sales channels. Want to be sure your business is ready? We’re here to support you with practical, efficient solutions.

Source: ERION Italy