United Europe: Implementation of the Packaging Regulation

On Wednesday, April 24, 2024, the European parliament adopted the PPWR – The Packaging and Packaging Waste Regulation. Effective at once, the Regulations come into effect in the European Union.


The PPWR is implemented with one general goal: all packaging on the European market is to be reusable or recyclable by 2030. Prevention of packaging and the increase in the quality of recycled materials are measures implemented to achieve this goal for all types of packaging.


In order to achieve the goal, the regulation implements the following aspects which will influence the packaging placed on the market:

  • Restricting over-packaging and certain forms of unnecessary packaging and supporting reuse and refill systems: Packaging featuring double walls, false bottoms, and over 40% empty space requires redesigning to minimize packaging waste.
  • Minimum inclusion rates for recycled content in plastic packaging.
  • Mandatory deposit return systems for plastic bottles and aluminum cans.
  • Harmonized labeling of packaging and waste bins to facilitate correct consumer disposal of packaging waste: The packaging is to be labeled with information on packaging reusability and a QR-Code informing the customer of several aspects, for example, the collection points.

How does this influence producers?

All producers are to comply with the new packaging regulation. This means that packaging needs to be evaluated and adjusted where needed. In case you are a reseller, you must notify the (foreign) producer of the requirements.

Pincvision for your Environmental compliance obligations

You can reach out to us in case you have any questions regarding Environmental compliance. We will keep you informed about the development regarding environmental obligations and enforcement, or completely other topics which will be mentioned in our newsletter.

Would you like to be sure that you don’t miss out on anything? Subscribe to our monthly newsletter!

Source: European Commission

30 Apr 2024 at 4:09 pm
2 min
Published by:
Roos Mijnen
Environmental Compliance Specialist
Back to newsroom More about Packaging Reporting
Subscribe to our newsletter!
Stay in the loop on trade compliance updates. Join our monthly newsletter for valuable insights, expert opinions, and industry news. Sign up now!