Action is an international non-food discounter store chain. They operate in the Netherlands, Belgium, France, Germany, Luxembourg, Poland and Austria. In general Action is known for a shop with affordable everyday products. They offer very low prices combined with a surprising assortment.
Action sells more than 6,000 different products and they provide at least 150 new products per week. Their assortment consists mainly of A-brands and house brands. Despite the low prices, they make no concessions to the quality of the products. Great value is attached to quality, durability and transparency.